CASE STUDY

Studio Creatives Services

Website Development for Graphic Designing Company from scratch.

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Testimonial

Working with the Visualytes team was a well-structured experience. Coding tasks and expectations were agreed from the outset and clearly visible on the Trello dashboard. Our requirements and feedback were implemented in a timely fashion. Would recommend dealing with them.

Steve Munson

Studio Creatives Services

About Studio Creatives Services

Steve Munson, the owner of SCS, approached our Managing Director over a phone call and requested to look into a website development project which was left in middle by someone. Steve was referred to Visualytes by one of our existing client, experiencing a good level of service. Steve already had a basic website but the purpose of redesigning the new website was to undergo the rebranding of SCS. Steve wanted his website to be very professional and graphics design oriented as per the nature of the business, hence it was supposed to be highly attractive. One of the key features of the website was expected to showcase the work done by Steve and his team in the past 30 years. Steve should be able to update the website content on his own hence it was also important that every part of the website should be CMS based website.

Executive Summary

Steve was in the middle of his company rebranding. Obviously which included redesigning the website according to the new brand guidelines. Steve hired a local company to do this job but soon he realised that the supplier was inappropriate and incapable of delivering the desired outcome. They spent more than two months with no output, no draft presentation, no updates on project progress. Soon Steve's concern turned into frustration and became a challenge to complete his rebranding without a website. He was delayed by more than two months on his rebranding project and can't afford to lose continuous resources on the website. Being a graphic designing company Steve has supplied him with all the basic designing required for the website development. After a lot of chases, Steve finally received a draft of the website which was just a default installation of the WordPress theme. Soon website became business-critical for Steve as they were holding back on marketing until a new and revised site is online. Steve has already invested money in giving project advances and can't afford to start the project from scratch. We evaluated the below challenges after having the first conversation with Steve.

The Challenge

Steve was in the middle of his company rebranding. Obviously which included redesigning the website according to the new brand guidelines. Steve hired a local company to do this job but soon he realised that the supplier was inappropriate and incapable of delivering the desired outcome. They spent more than two months with no output, no draft presentation, no updates on project progress. Soon Steve's concern turned into frustration and became a challenge to complete his rebranding without a website. He was delayed by more than two months on his rebranding project and can't afford to lose continuous resources on the website. Being a graphic designing company Steve has supplied him with all the basic designing required for the website development. After a lot of chases, Steve finally received a draft of the website which was just a default installation of the WordPress theme. Soon website became business-critical for Steve as they were holding back on marketing until a new and revised site is online. Steve has already invested money in giving project advances and can't afford to start the project from scratch. We evaluated the below challenges after having the first conversation with Steve. Steve

The Solution

We analysed the issues and the project status and proposed Steve to deliver a beautifully designed website in a fixed timeframe of 2 months after understanding all his needs and requirement gathering. He was restricted with his funds but tried to fit the solution in which he can afford. We set the project management board for him and created the account for him to have access from the first day. Introduced him to all the team members and exchanged the contact detail of every stakeholder between them so that anybody can reach anyone involved within the project. Maintained clear transparency with Steve from day one of the project. Create a common chat group between the client, Project Managers, Developers, Designers, and every other individual involved in the project. Delivered the first draft of the website within 20 days which helped Steve to gain his confidence in the project. Seeing the movement on the website Steve started making progress on other related items of his marketing plans. Before starting the project we maintained our expectation and way of working to Steve so that he can co-operate with us. Certainly, there was some scope creep that was not considered during estimates but it did not affect our timeline at all as we managed to chip in some additional resources on the project.

Process followed during the delivery

Our Process

Contract Signing

As soon as we agreed on the proposal of the project, we sent out the contract with the project scope, timelines, expectations of both parties, cost and other t&c's.

Requirement understanding

Steve shared all the documents from the previous developer but very soon we understood that created artifacts are not fit for the purpose and we have to discard the previous work and start the project from scratch. We finished our requirement gathering after several calls and file exchange with Steve.

UI and Framework development

We received the branding details in a presentation from Steve and created the first UI draft and WordPress set up within the two to three weeks and submitted it to Steve for review.

Development

We started the development of the logical functionality on the website and started cementing all the requirement in the project which was finished in three to four weeks after framework finalisation.

Client review implementation

The project was submitted for review to Steve to provide the related contents, images and any minor update required in the project. As soon as we received the feedback from Steve, those were implemented within a few days.

Scope creep implementation

Steve realised after finalisation of the development that he needs a few more changes and enhancement on some pages and some logical functionalities to be added on the site. Respecting his thoughts without delaying it we incorporated those changes and were ready for the second review.

Client second review implementation

Steve received the site for the second review and shared few minor tweaks required on the site. We happily implemented them and were ready for the deployment on his domain

Final delivery

We set the site on his domain and handover the entire code base to Steve in a Zipped package.

Training and support

We trained Steve and his team in several stages so that they can manage the site on their own and they do not need to come back to us again and again. We promised to support the website for three months free of cost.

The Result

The website we designed not only helped the client showcase his work in the best way, but also helped him drive more traffic to the website. This was made possible by making the website mobile-friendly along with displaying the previous work in the best way. The website loads fast and is designed effectively that it gains visitors' attention at first glance. Along with displaying all his work to the best, the content management easiness ensured that the website will bring a lot of success to his business. The client is more than happy and satisfied with the final design of the website.
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